White claw price10/31/2023 This could be because the key audience for the product category to date seems to be younger consumers who, in general, are more ad averse and are looking to be entertained by brands instead.Īs millennial drinkers seek a lower-calorie alternative to beer, sales of hard seltzer have tripled in the past year, with more than half of that growth happening in July, according to Nielsen data cited by CNN. Interestingly, while a lot of money is being thrown at ads, White Claw's success to date appears to be at least partially the result of a viral video that didn't come from the brand. The Kantar data gives a snapshot of where advertising fits in for brands trying to establish themselves in a burgeoning category.
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